{"id":5354,"date":"2019-07-01T13:59:23","date_gmt":"2019-07-01T11:59:23","guid":{"rendered":"https:\/\/pietroandpietro.com\/postali-smo-pietropietro\/"},"modified":"2020-09-29T16:31:44","modified_gmt":"2020-09-29T14:31:44","slug":"how-we-became-pietropietro","status":"publish","type":"post","link":"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/","title":{"rendered":"How we became Pietro&Pietro"},"content":{"rendered":"

Our identity and brand strategy are based on a story about our family tree and the secrets of the truffle industry that are passed from one generation on to another. The new identity and our family story are woven into every part of our business and communication. We have extended the selection of our products and services, made them more organized and comprehensible, put them up on our new webpage and made them available for purchase at many exclusive sales points thanks to our new recognizable shelves.<\/p>\n

 <\/p>\n

\"Pietro&Pietro
Pietro&Pietro – Interijer<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Our identity and brand strategy are based on a story about our family tree and the secrets of the truffle industry that are passed from one generation on to another.<\/p>\n","protected":false},"author":8,"featured_media":5169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[],"acf":[],"yoast_head":"\nHow we became Pietro&Pietro - Pietro&Pietro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we became Pietro&Pietro - Pietro&Pietro\" \/>\n<meta property=\"og:description\" content=\"Our identity and brand strategy are based on a story about our family tree and the secrets of the truffle industry that are passed from one generation on to another.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\" \/>\n<meta property=\"og:site_name\" content=\"Pietro&Pietro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/natura.tartufi\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T11:59:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-29T14:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pietroandpietro.com\/wp-content\/uploads\/2019\/07\/pietropietro-naturatartufi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\"},\"author\":{\"name\":\"Anton\",\"@id\":\"https:\/\/pietroandpietro.com\/en\/#\/schema\/person\/d97c85da7faaee833218adbed4ec3748\"},\"headline\":\"How we became Pietro&Pietro\",\"datePublished\":\"2019-07-01T11:59:23+00:00\",\"dateModified\":\"2020-09-29T14:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\"},\"wordCount\":106,\"publisher\":{\"@id\":\"https:\/\/pietroandpietro.com\/en\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\",\"url\":\"https:\/\/pietroandpietro.com\/en\/news\/how-we-became-pietropietro\/\",\"name\":\"How we became Pietro&Pietro - 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